Thursday, February 2, 2017

Beyonce Releases New Ivy Park Spring 2017 Campaign Starring Selah Marley, Yara Shahidi, and Sophie Koella.

Beyonce Releases New Ivy Park Spring 2017 Campaign Starring Selah Marley, Yara Shahidi, and Sophie Koella.

If anyone knows how to lead a group of talented women, it’s Beyoncé. You do remember Destiny’s Child, right? The 35 year-old Lemonade songstress puts her girl group building skills to work in her latest campaign for her activewear brand, Ivy Park. Also, apparently the entertainer made time for other priorities. Beyonce just officially announced that she’s pregnant. Even more amazingly, Bey shares that her and Jay-Z aren’t expecting just 1 child, but twins.



Ok, let’s focus. Now back to Ivy Park. For the project, Beyoncé enlists an eclectic group of phenomenal women. The roster includes model/daughter of Lauryn Hill and Bob Marley, Selah Marley, Black-ish actress Yara Shahidi, and model Sophie Koella. Capturing the campaign imagery is another heavy hitter, Zoë Ghertner, whose clients include the likes of I-D, Dazed, and Proenza Schouler, Beyonce’s Ivy Park girl group is Jumpin, Jumpin.

Last Season, Queen Bey chose to front the Ivy Park campaign solo. However, this time around both Bey and the brand are going for something a bit different. Perhaps something more accessible, because everyone isn’t just simply Beyoncé. Each of the models Mrs. Knowles-Carter chose brings a unique presence to the campaign and an appreciation for Beyonce.

Beyonce casually serving solo in last Season’s Ivy Park campaign.Ok, let’s focus. Now back to Ivy Park. For the project, Beyoncé enlists an eclectic group of phenomenal women. The roster includes model/daughter of Lauryn Hill and Bob Marley, Selah Marley, Black-ish actress Yara Shahidi, and model Sophie Koella. Capturing the campaign imagery is another heavy hitter, Zoë Ghertner, whose clients include the likes of I-D, Dazed, and Proenza Schouler, Beyonce’s Ivy Park girl group is Jumpin, Jumpin.

Last Season, Queen Bey chose to front the Ivy Park campaign solo. However, this time around both Bey and the brand are going for something a bit different. Perhaps something more accessible, because everyone isn’t just simply Beyoncé. Each of the models Mrs. Knowles-Carter chose brings a unique presence to the campaign and an appreciation for Beyonce.

Beyonce casually serving solo in last Season’s Ivy Park campaign.







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