Sunday, April 30, 2017

Icelandic Glacial Launches “Pure Authenticity” Ad Campaign

Culver City, California – April 24, 2017 – Icelandic Glacial™, the premium, naturally alkaline spring water from Iceland, has just launched an ad campaign developed to inspire individuals to find their personal authenticity in the face of adversity and discrimination, tying in purity of character with the purity of what you put in your body. Icelandic Glacial water is bottled directly at the source of Iceland’s Ölfus Spring, and the company is encouraging all consumers to find their own “pure authenticity.”

The campaign stars Hunter McGrady who, earlier this year, became the curviest model to appear in Sports Illustrated, Khoudia Diop, the Senegalese model who made headlines and went viral for embracing her dark complexion, Nick Wooster, the out and proud men’s fashion icon, and Broderick Hunter a male model who finds peace with being in an industry full of rejection.
The campaign includes four digital videos (linked below) as well as various OOH buys including billboards and NYC subway posters as well as print advertising.

No comments:

Post a Comment